Important Things to Consider for Effective Responsive Design
Let’s take a deep dive on the how part of responsive design. There should be a high degree of strategic planning to be done keeping in mind the future possible trends that can impact the web viewing experience. The responsive design development should be initiated from the perspective of a thorough and robust architecture rather than just defining a method to adopt your website to different screen sizes. For example, a thorough analysis and comparison of the range of devices categories must be considered; how different browsers behave differently when viewed on larger screens (desktops and laptops) viz a viz on smaller screen (mobiles and tablets).
Another significant part of the planning resides on other side of changing technology trends. For instance, the caliber of a device impacting the change in the user behavior, ultimately affecting the market for that particular device. A very good example is of the tablet Pcs those were very well there in the market even before the tablets (mainly iPad), but were almost non-existent. The introduction of the mobile high speed internet lead to the birth of handheld tablets and completely changed the game of web world landscape. We are trying to establish here the importance of sync and considering the foresight of changing technology trends while developing your responsive design architecture. Therefore web designers must work in sync with the new product introduction to anticipate these kind of changes and respond back to them in an apt fashion.
Our experts at the R&D of Mobile labs at Xavient describes below, the important things to consider for effective responsive design execution:
- Identify the ideal viewing devices best suited for your nature of business – mobile or desktop or both. In case both, then select the progressive (mobile first) VS downward (desktop first) approach
- Define and decide on the navigation approach best suited for the type of content on your website and then define the content display structure i.e. How content will be displayed on each of the devices
- Set guidelines and standards per your branding book – ex font style, size, text appearance, color pallet etc. and use fluid grids
- Define how creative content will be handled i.e. Images, videos, banner ads etc.
- Define the strategy for sensitization i.e. For both Cursor based and touch devices
- Define the performance testing strategy and validate the Digital Marketing
Considering all of the above in your responsive design strategy, will definitely lead to a smooth development process for your website. A truly adaptive or responsive design strategy can do back wonders to the business ultimately accelerating the business prospects. An instance and a live example of how the responsive design for the sales portal of one of the largest high-Speed internet, cable TV supplier in US, lead to exponential rise in sales and increased the overall revenues. This application enhanced web user interface across different devices, browsers that comprised of special features like Geo-location, Signature support, Integration with Sales Force and Turf Management.
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